There is, I learned this week, something drifting through the corporate world, like an odour released from an open drain, that calls itself a “conversation architect”. This person, I discovered, is someone who designs the conversations that businesses need to have in order to remain healthy. I’ve had contact with a few businesses and I can confirm that there are plenty of conversations they need to have. I’m just not sure they need a conversation architect more than, say, a kindergarten teacher, who will sit everyone on beanbags before gently ushering in such topics as “Emotions are things human beings have” and “Why it is bad to actively hurt people”.Of course, “conversation architect” is just the latest bullshit title in an almost endless list that started when a flint-chipper decided to rebrand himself as a “geological technologist”. Some have been around for a while but have been given new prominence by the Internet. “Wordsmith”, for example, is a thing I strive not to be, mostl...

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