Did you know that 80% of black South Africans said they would be “very sad” if wild rhinos were to become extinct in the wild?If you did not‚ you are probably not alone.Traditionally the rhino poaching crisis has been viewed as a wealthy‚ white South African concern‚ but a new anti-rhino poaching campaign is out to debunk that myth.The campaign‚ recently launched by conservation organisation WildAid‚ has called on black celebs to back the fight against poachers in a series of television and billboard adverts.Rooted in market research conducted in May and June 2015‚ the campaign educates SA on who really cares about saving our wildlife.According to WildAid‚ its market research shows that in South Africa:- 80% of black people said they would be “very sad” if wild rhinos were to become extinct‚ compared to 84% for coloured people‚ 83% for Indian people and 81% for white people.- 5% of black people said that they were not interested in visiting national parks to look at animals‚ versus ...

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