Research and creative thinking can change the world. This means that academics have enormous power. But, as academics Asit Biswas and Julian Kirchherr have warned, the overwhelming majority are not shaping today’s public debates.Instead, their work is largely sitting in academic journals that are read almost exclusively by their peers. Biswas and Kirchherr estimate that an average journal article is “read completely by no more than ten people”. They write:Up to 1.5 million peer-reviewed articles are published annually. However, many are ignored even within scientific communities — 82% of articles published in humanities [journals] are not even cited once.This suggests that a lot of great thinking and many potentially world altering ideas are not getting into the public domain. Why, then, are academics not doing more to share their work with the broader public?The answer appears to be threefold: a narrow idea of what academics should or shouldn’t do; a lack of incentives from univers...

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