UDAY SAMPATH: How a controversial ad has boosted Nike sales by 60%
'The world's largest sportswear maker sold out far more items between Sept. 3 and Sept. 13 than in the 10-day period before the ad came out'
Nike Inc (NKE.N) has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company’s online sales from Thomson Reuters Proprietary Research. Kaepernick, who sparked a national controversy by kneeling during the national anthem, first tweeted the ad on the Labor Day weekend, which immediately sparked demands for a boycott of the company’s products. President Donald Trump also tweeted, without providing evidence, that “Nike is getting absolutely killed with anger and boycotts”.
But the research by Thomson Reuters, conducted in collaboration with StyleSage Co, showed here the world's largest sportswear maker sold out far more items between Sept. 3 and Sept. 13 than in the 10-day period before the ad came out. Nike discounted fewer products in the 10-day period after the ad and saw its Colin Kaepernick women’s jersey sell out on Sept. 17, the research also showed. ...
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