Thaler wins Nobel Prize in Economics for 'nudge' theory
'His work has informed politicians looking for ways to influence voters and shape societies at a time when budget deficits limited their scope to spend'
09 October 2017 - 13:28
University of Chicago’s Richard H. Thaler, one of the founders of behavioral economics and finance, was awarded the 2017 Nobel Prize in Economics for shedding light on how human weaknesses such as a lack of rationality and self-control can ultimately affect markets. The 72-year-old, co-author of the 2008 best-seller “Nudge,” has “built a bridge between the economic and psychological analyses of individual decision-making,” the Royal Swedish Academy of Sciences said Monday.
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