Sponsored

While doing some online research (that is, googling) recently, I came across an article with a rather provocative headline: “Whatever happened to Generation X?” The article, by Lindsay Baker on the BBC’s website, piqued my interest, simply because I happen to fall within that generation bracket. I can still remember reading Douglas Coupland’s novel that gave the generation its name, soon after it came out in the early 1990s, as well as numerous magazine and newspaper articles on the subject. I also remember the thrill of being part of the defining generation of the times. This included that almost tragic heroism of being a member of the generation that had to pick up the pieces after the baby boomers. We were meant to be the generation condemned to “McJobs” after the excesses of the previous generation – but it didn’t quite work out like that! (More on this a little later.) The BBC article was particularly interesting because it noted how all the media attention seems to have been g...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.