Following the success of the inaugural Sunday Times Generation Next Youth Marketing Conference in 2015, the fourth conference takes place on June 14 in Johannesburg. Musa Kalenga, the author, marketer, entrepreneur and one of the Mail & Guardian’s Top 200 Young South Africans, will be master of ceremonies at the conference. Expert speakers will take guests through all aspects of the marketing handbook that connects every brand, marketing, media and advertising professional who is serious about hacking into the younger generation. Sunday Times Generation Next Study overview:Young South African voices were heard for this year’s Sunday Times Generation Next study. Bongani Chinkanda, the CEO of the agency that conducts the research, will provide us with a background on this extraordinary study. He will probe some of its key findings, in terms of youth culture, behaviour and lifestyle. Youth trends that enrich your marketing strategies:Considering the demographics in South Africa, there ...

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