British American Tobacco (BAT) and Naspers are poles apart when it comes to operating environments, but in the investment world it is the risk/reward merits of companies that really count. Right now, the relative merits of the two companies put Naspers as a "buy" and BAT as a "sell". Naspers has the wind in its sails, thanks in large measure to its 34% stake in Chinese online giant Tencent, while BAT faces a serious risk to its profitability. Over the years BAT, which owns brands such as Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans, has overcome obstacles ranging from class-action law suits to health-risk warnings on cigarette boxes. But it may not be able to avoid heavy financial damage from the latest challenge. Bearing down on its £14.75bn annual revenue is an onslaught from the US Food & Drug Administration (FDA). FDA commissioner Scott Gottlieb dropped a bombshell on the US tobacco industry in a speech on July 28. "Tobacco use remains the leading cause of preventable dis...

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