TRADE OF THE MONTH: Famous Brands vs Spur
Famous Brands may have bitten off more than it can chew
For well over a decade Famous Brands has done its shareholders proud — and it will probably do so again in future — but right now, it is a share to approach with care.
Caution is called for when any company announces it has "transformed" what has been a hugely successful business model. In October last year Famous Brands did just that when it closed a £120m deal that brought on board UK premium burger group Gourmet Burger Kitchen (GBK) as the 28th brand in its line-up.