THE seventh edition of the annual survey of SA’s retail stockbrokers is the biggest yet. The survey has been growing every year since the first one was conducted in 2010. This year the number of participating firms climbed to 21, with 6,378 clients completing the People’s Choice survey. Both are record numbers.The Top Stockbroker of the Year survey has established itself as the leading assessment of the industry. The survey is conducted by Intellidex, a specialist financial research house.The structure and nature of the survey has been informed by our experience built up over past surveys, as well as on feedback from the stockbroking community and stockbroking clients. Last year we changed the survey format substantially to place more emphasis on specific offerings to clients and client-satisfaction ratings, and less emphasis on how stockbrokers would cater to different client archetypes. We also changed the awards last year to recognise the top online broker and the top advice-base...
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