Andy Murray’s rise to the top of the world rankings in men’s tennis makes him, arguably, Britain’s greatest living sportsperson. But the Scot, who turned 29 in May, has exploited his professional success to a much lesser extent than his peers at the top of the sport. Only now is Murray, having won his second Wimbledon title and Olympic gold this year, on track to becoming one of the world’s highest-paid athletes. His earnings in the year to June were $23m, with $15m from endorsements and the rest from prize winnings — far less than the $68m and $56m earned by Roger Federer and Novak Djokovic respectively, according to Forbes. People close to the player say he has not attempted to maximise his earnings, being reluctant to take time away from a rigorous playing schedule. Sponsorship deals often require attendance at a significant number of corporate events; Murray has sought agreements where brands are content just to use his image. He spends more than 40 weeks in a year either traini...

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