Beverly Hills has begun to ease lockdown in the way only Beverly Hills could — by greenlighting plastic surgery. A slice of the medical industry renowned for its high price tags has had its nose put firmly out of joint by the coronavirus-induced moratorium on elective surgery.

More than 20-million cosmetic procedures took place in 2018, according to the International Society of Aesthetic Plastic Surgery. Just shy of a fifth of these were in the US, with a further tenth in the land of the Brazilian butt lift.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now