The last decade has had plenty of landmark moments — but one big change crept up on us slowly: our experiences in the liminal space of social media. Somewhere between Silicon Valley and our vibrating pockets, between our closest friends and some faceless trolls, our privacy, politics, economy and above all, our attention, were reshaped by Facebook and its outriders.

Social media existed before 2010, but not as we now know it. Few of us had smartphones in 2009. Facebook’s active user base has grown sevenfold over the past 10 years, and there simply aren’t enough people for that to happen again. Instagram and WhatsApp were both launched about a decade ago, and swiftly absorbed into the mother of all social networks. As for Twitter, let me simply note that Donald Trump only started tweeting in earnest in 2011.

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