Lady Gaga launched her new beauty brand Haus Laboratories on Amazon Prime this week, enabling her fans to pre-order collections of lip gloss and colour for delivery in September. The pop singer and actor is making another splash by becoming a vertically integrated designer and promoter.

Diversifying from music into fashion is the latest thing for superstars such as Gaga or Rihanna, who launched her fashion house Fenty with LVMH, the luxury group, after starting in beauty. “God gave me this voice for a reason,” Gaga declared of her new venture.

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