This week, Netflix took home more trophies from the Emmy Awards than any broadcast TV network. As the stars of its smash show Queer Eye would say: “Can you believe?” The haul looks like vindication of the streaming service’s decision to carry on spending heavily on content, but it also means the company’s debt-fueled model remains as far from breaking even as ever. There is a good reason for the US-based group to keep its foot on the gas. Not only is it competing with start-ups such as Amazon Prime and 21st Century Fox-backed Caffeine, but traditional companies such as Disney and AT&T. For now, Netflix has the lead. YouTube lacks its prestige programmes, Amazon Prime and Hulu have less content. Viacom has agreed to produce a Nickelodeon series for Netflix, showing that not every media company wants to compete. Some are more interested in co-operation. Netflix will go on broadening its content. Its glossy US drama series will be ballasted by more local-language films and TV shows. Wo...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.