RANA FOROOHAR: Ad boycotts alone will not curb Big Tech
Will social justice lead to economic justice? It is a question raised by the Black Lives Matter movement, which has spotlighted systemic racism in the US and the economic inequality that accompanies it. But it is also a question for the corporate world more broadly — and in particular for Big Tech.
Social media companies such as Facebook, Snapchat and Twitter are losing advertising dollars from large companies worried about being associated with the inflammatory content published on these platforms. However, it will take far more than an ad boycott around hate speech to curb the economic power of Big Tech.