London — Gordon Ramsay wants you! The social media message followed news that the restaurant chain of fellow celebrity chef Jamie Oliver will enter administration. The bursting of a restaurant bubble has hit the UK’s favourite gastro geezer hard. Jamie’s Italian helped the TV chef on to UK rich lists. But customers voted with their feet, shunning overpriced food and patchy service. Ramsay is seeking food entrepreneurs for a new show. Neither chef would make a great contestant, company filings suggest. Celebrity status helped both men build UK restaurant chains. The collapse of Jamie’s comes after years of weak trading. Gordon Ramsay Restaurants is still in business. The last accounts show a large operating loss. Jamie’s sales hit nearly £100m within five years of opening. Operating margins of 11% in 2011 were nearly as high as at The Restaurant Group, a listed group five times as big. Private equity groups could smell the aroma of money. New entrants flooded in. The number of UK c...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.