Jodhpur — Under the shadow of Jodhpur’s imposing Mehrangarh Fort, the Pokar Sweet Home is famous for its traditional Indian snacks: thick creamy lassis, batter-fried stuffed chilli peppers and chickpea flour dumplings. But nowadays, the food shop founded 80 years ago has a new stream of thoroughly modern visitors: young men — clad in the bright red and orange T-shirts of rival foreign-backed food delivery services Zomato and Swiggy — collecting orders placed online by customers across the city.  Om Prakash Bhati, the 51-year-old son of Pokar’s late founder, says the recent launch of Zomato, Swiggy and Uber Eats in Jodhpur has boosted his sales dramatically, after a turbulent period when his business was hit by a draconian 2016 cash ban and a complicated overhaul of India’s tax system. “People who would never come here because of parking issues, they just order online,” says Bhati, sitting under a tree and constantly checking the large tablet where the orders from Zomato and Swiggy ...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.