Passion is the corniest, emptiest word in business. Telling everyone you are passionate has as much impact as telling them you have toes. Yet almost everyone declares their avowed passion.

How would a manager with passion — but no experience — perform? Badly, I would imagine. I have a passion for the media, but would make a terrible media CE. Donald Trump is all passion and look at him. An ingénue taking over the show is usually the stuff of movies, not real life.

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