This year’s most eagerly awaited launch in the world of computer games is not a new console or even a new title. Instead, it is a new way to play games, from a new entrant to the world’s most lucrative entertainment market.

Google on Tuesday launched Stadia, a service that will stream an initial 10 computer games across 14 countries at launch.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now