What the Apple Card gets right, and wrong
The tech group hopes to impress users by bringing ‘transparency’ to personal finance
The first thing to know about the Apple Card is that it is not really a card.
To be sure, the tech giant’s first foray into personal finance includes a bank card, quintessentially white, titanium, minimalist in design and stripped of the 16-digit number found on most cards. But Apple wants users to actually pay for goods using Apple Pay via an iPhone or Apple Watch.