“If you like it, you love it,” is how Carlos Brito, AB InBev’s CEO since 2005, describes the global brewer’s strong internal culture. The company’s hard-driving ethos comes from the top. “Everyone has a belief they could be Brito,” one alumnus of the group’s management training programme told me once.

AB InBev’s ambitious trainees may soon have to adjust their aim. A process to replace their leader — possibly with an outsider — is under way. These changes come as the coronavirus is putting extraordinary new pressure on corporate cultures everywhere...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now