“If you like it, you love it,” is how Carlos Brito, AB InBev’s CEO since 2005, describes the global brewer’s strong internal culture. The company’s hard-driving ethos comes from the top. “Everyone has a belief they could be Brito,” one alumnus of the group’s management training programme told me once.

AB InBev’s ambitious trainees may soon have to adjust their aim. A process to replace their leader — possibly with an outsider — is under way. These changes come as the coronavirus is putting extraordinary new pressure on corporate cultures everywhere.

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