Suntory, the Japanese maker of Jim Beam whiskey and Courvoisier cognac, wants consumers to swap face masks for drinking helmets.

With many Japanese still reluctant to return to pubs and bars amid the coronavirus pandemic, Suntory CEO Takeshi Niinami in June handed a group of top managers a seemingly impossible mission: design headgear that will keep drinkers safe while recapturing the pre-coronavirus experience of a fun night out.

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