Mexico may be on course for the region’s most brutal coronavirus recession but there has been one unexpected beneficiary of the crisis: tequila.

The hipster spirit, which can only be made in Mexico from a single variety of the native agave plant, has become a top US lockdown tipple. US sales leapt 60%  in the four weeks to April 25 vs the same period in 2019, beating all other spirits, even though their sales also jumped, according to market research company Nielsen.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now