It’s remarkable what footballers used to consume, especially in Britain. Brian Clough, revered Nottingham Forest manager from 1975-93, sometimes handed out beers in the team bus before the game.

Mick “Sumo” Quinn, feared Newcastle striker of the 1990s, inspired the fan chant, “he’s fat, he’s round, he’s worth a million pounds”, and titled his autobiography Who Ate All the Pies?

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now