Eddie Hearn was feeling emotional. Flanked by boxers Anthony Joshua, a former heavyweight champion, and Andy Ruiz Jnr, a Mexican-US fighter who shocked the sport by winning their bout in June, the British sports promoter was in Diriyah, a historical site in the conservative heartland of Saudi Arabia, talking up the next championship bout. 

In comparison to the usual prefight media conference, it was a polite affair. The fighters avoided trading insults and praised their hosts. Interviews were conducted after prayers.

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