Every week or two, Magali Sartre, a 44-year-old who lives in Paris, goes online to grocery shop. She clicks on orange juice, olive oil, tea, pasta, cookies and crackers — a typical order for herself, her two young children and her husband, which she tops up with trips to a nearby organic shop, butcher and cheesemonger.

But when the delivery arrives, it looks anything but typical. Packed in a padded tote bag with thick foam dividers, the pasta and loose tea are in stainless-steel reusable containers and the orange juice is in a glass bottle.

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