Kingdom revs up tourism drive — despite the regional tensions
The programme is part of a strategy to diversify away from oil, with tourism development a key goal
An enigmatic advertisement has appeared on the travel pages of British newspapers. Over a picture of a sandy desert island, surrounded by turquoise sea, was the strapline: “This is not the Maldives.”
No information as to the actual location was given, but readers were directed to a social media hashtag and website.