Why streaming leaves classical music out in the cold
Spotify encourages its listeners to search music by artist, genre or song, which doesn’t work for an art form that has evolved for centuries
Streaming has given a new lease of life to the recorded music industry. Well, parts of it anyway.
Take Vivendi’s poptastic Universal Music Group. Its revenues from subscriptions and streaming grew 28.1% year on year in the first quarter of 2019, netting the Bolloré-owned business €737m, just under half of its revenues.