I made my first trip to Amsterdam as a British student in December 1979. I remember emerging from the station to the Dutch newspaper headlines that the Soviet Union had invaded Afghanistan. I have visited regularly since — four times, for work, in the past 18 months alone — and I am not the only one to appreciate the city, and the country’s charms. In 2017, 18-million tourists visited the Netherlands, slightly more than its resident population — and its tourism officials have had enough. So many people descended on the Keukenhof flower garden this Easter that roads were blocked — “the situation has become completely unacceptable” its director told Dutch newspaper Het Parool. “Instead of destination promotion, it is now time for destination management,” the Dutch tourist board said. “More is not always better, certainly not everywhere.” The tourist industry is generally a huge boon to the global economy. It accounted for 10.4% of the world’s economic activity in 2018, according to t...

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