Apple has unveiled its most expensive iPhone to date, alongside a new, higher-priced Watch with additional medical features, as it seeks to continue revenue growth from its flagship products. A trio of new smartphones revealed on Wednesday includes the $1,099 iPhone XS Max (which is expected to retail in SA for more than R20,000), its largest and most expensive smartphone, with a 6.5-inch display. An updated version of the 5.8-inch iPhone X — to be called the iPhone XS (pronounced "ten S") — will cost $999, the same price as its predecessor, despite some analysts predicting a price cut. Apple also added the new iPhone XR to its product line-up, offering an aluminium casing instead of the XS's steel, and a 6.1-inch LCD screen. But despite CEO Tim Cook's pledge that the XR would "introduce the future of the smartphone to even more people", its $749 starting price is $50 more than the entry-level iPhone 8 when it launched a year ago. "The introduction of the iPhone XR challenges conven...

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