It is hip to abstain. Expect better sleep and clearer skin, smug teetotallers say. Whatever health benefits temperance - or moderation - might have, the fashion represents a risk to drinks companies. Brewers, in particular, have lost some of their fizz. Their hope is that they can turn the trend to their advantage. Nonalcoholic drinks are a promising growth market. This week the world's second-largest brewer, Heineken, trumpeted the success of its "0.0" nonalcoholic beer. It helped power its core brand's best performance for more than 10 years. Rival Carlsberg's nonalcoholic brews grew by a third in Europe last year, it said, announcing its first sales increase for three years. AB InBev, which gets 10% of its sales from low- or zero-alcohol drinks such as Budweiser Prohibition, is also thirsty for growth. Last year it appointed a chief nonalcohol beverages officer, charged with increasing those sales to a fifth of the total by 2025. Not only can rising sales of low-alcohol beers off...

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