Mark Zuckerberg’s not wholly reassuring testimony before the US Senate did little to placate angry users wondering whether they should #DeleteFacebook. But where to go if you leave a social media platform with 2-billion users, close to a third of the world’s population? While a friend of mine opted for full social media cold turkey, most aren’t ready to kick the habit completely. The cool kids deserted Facebook for Instagram and WhatsApp some time ago but, as these are both owned by Facebook, they don’t feel like a genuine alternative for those worried about Zuckerberg’s reach into their lives. A truly different social media experience probably requires a different business model. As we now know: if the service is free, you are not the customer but the product. Twitter, Snapchat and others operate on the same advertising-led model as Facebook and are vulnerable to the same problems. To make sure our data is not being harvested we might — gulp — have to face paying for social media u...

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