When S stands for Spur strategy
Val’s plan and the spirit of Pierre van Tonder. A look at the past and future of the group, with Ari Jacobson
Spur Group CEO Val Nichas stretches out her hand to greet me. “Where is the ‘s’?” she asks. I get it straight away. She is referring to the fact that my name Ari (Hebrew for lion) is missing the “s” of Aris (the Greek god of war).
Malcolm Gladwell’s thoughtful book Blink argues that a first impression gives a great glimpse of character. If so, Nichas is emotionally intelligent. The focus was me. The missing “s” shows attention to detail. Perhaps delve deeper and conclude that she is proud of her Greek heritage...
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