Zeenat Moorad Associate editor: Financial Mail

I imagine that, like many other people, I am far more pleasant after I’ve had my first cup of coffee of the day. Considering I work in a newsroom — and journalists consume more coffee than people in any other profession, according to conventional wisdom and official studies — I’m surrounded by coffee-drinkers. Sure there’s comfort in ritual, but coffee culture has become so pervasive that it’s fair to say I’m rather suspicious of people who don’t drink it. "Hey, let’s grab a quick tea and chat about it," doesn’t sound quite right. "Let’s get a coffee" — now that has the ring of an ideal first date or a productive career move. Personal preferences aside, and no matter how consumers are getting their fix — pods or beans at home, artisanal creations in coffee shops or ready-to-drink cold brews — coffee is one of the strongest-growing categories in the food and drink sector. Consider this: more than $250bn has been spent on coffee deals over the past six years. This is because there has...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now