ZEENAT MOORAD: Coca-Cola, Warren Buffett’s ‘forever stock’
The legendary investor started buying Coca-Cola in 1988 and has never sold a single share
Coca-Cola is Warren Buffett’s "forever stock". The legendary investor, who claims to drink at least five Cokes and Cherry Cokes every day (three during the day and two at night), started buying Coca-Cola in 1988 and has never sold a single share. Worth nearly U S $18bn, Coca-Cola is Berkshire Hathaway’s third-largest stock holding after Wells Fargo and Kraft Heinz. Asked once to defend his company’s investment in Coca-Cola amid sugar’s increasingly villainous rep, Buffet used his own diet to justify the investment. "There’s no evidence that I will any better reach 100 if I had lived on broccoli and water," he said, joking it was likely that his body was one-quarter Coke. Buy-and-hold evangelists will tell you not to give too much consideration to an occasional setback or the quotidian ebb and flow of stock — because stable dividend payers with strong operations will weather anything the market throws their way. Even a renaissance, of sorts. Coca-Cola’s MO is to grow beyond its names...
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