ZEENAT MOORAD: What Whole Foods thinks you'll be eating next year
Bye bye Kale, hello functional mushrooms
Each year, high-end US grocer Whole Foods — now owned by one Amazon — puts out a list of what they think the next year’s top food trends will be. They’re somewhat counted on as a culinary authority because of the array of bougie (pronounced boo’-she) products they sell. Case in point: the perplexing affair of US$5.99 asparagus water. For its list, Whole Foods draws its global buyers and experts — ranging from a master sommelier and global beverage buyer to its global meat buyer — who source items and lead trends across the retailer’s more than 470 stores. These are the guys who saw quinoa and craft gin coming. I’ll get to the list (which I’ll have you know, contains absolutely no kale) momentarily. I thought a brief update fitting given the quantum of change Amazon is pushing through at Whole Foods, since its largest acquisition ever (cough, $13.7bn). Beyond headline-grabbing price cuts on organic avocados, it wasn’t all too clear when the deal was announced how the upscale grocer w...
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