Zeenat Moorad Associate editor: Financial Mail

It’s not uncommon that one gets a song stuck in one’s head. But did you know there are specific reasons why certain songs tend to stick more than others?

According to the American Psychological Association, these songs are called "earworms". They’re typically fast, with a fairly generic and easy-to-remember melody but with some particular intervals, such as leaps or repetitions that set them apart from the average song. The association last year completed a large-scale study of earworms, you see. Their findings show that these are some of the most popular earworms: "Moves Like Jagger" by Maroon 5, "Bohemian Rhapsody" by Queen and "Poker Face" by Lady Gaga. This column is not about songs. It’s about Coca-Cola. Every time I write about the group that song from their 1970s "Hilltop" ad pops into my head. You know it.

"I’d like to buy the world a Coke/ And keep it company ..."

BL Premium

This article is reserved for our subscribers.

We have several subscription options to help you enjoy the best of our content every day, including exclusive Financial Times articles, Morningstar financial data and full digital access to The Wall Street Journal.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.