We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Facebook has an identity problem, especially with Instagram. By trying to be more like TikTok, the hottest social media platform of the day, it has forgone all the things it was good at — and known for. 

I recently downloaded Instagram to post images of an overseas family holiday. For every one post by someone I follow, there is one sponsored and one suggested account. Every video automatically plays at full volume (workouts for men followed by a grown woman dressed as a mermaid in an aquarium). Then a friend, and then two more sponsored⁄suggested posts...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.

Commenting is subject to our house rules.