If Google is selling my personal preferences based on my search history to would-be advertisers, it is getting it wrong. Here’s why. Google thinks I want to buy a new iPhone (which I already own) and a new MacBook Pro (which I already own), need insurance (which I already have), and am constantly buying consumer electronics (I’m not, I’m just searching for prices to review products).

Occasionally, it also seems, I want to buy ugly shoes. Or the makers of these shoes — which not even Tito Mboweni would be seen in — think I want to wear them...

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