If this is the first war in the TikTok era, Ukraine President Volodymyr Zelensky is its first star. Refusing to leave the capital, Kyiv, the vocal Zelensky has been on the streets filming selfie videos to inspire his country. They certainly have done that — and made him something of a global social media hit at the same time.

Despite having been urged to leave the capital for safety, he has remained steadfast. According to The Washington Post, when the US apparently offered him a flight out, he replied: "The fight is here. I need ammunition, not a ride."..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.