It has to be the world’s most famous shark picture. Apart from maybe Jaws, no other shark has its own meme. It is, in fact, a photograph of a real shark sticking its head out of the water. But it was the addition of this priceless caption — "Rare image of a shark stepping on a Lego" — that’s made it an immortal piece of humour.

Ask any parent whose child has discovered the joys of Lego, and they will relate a story involving a bare foot, a Lego brick and excruciating pain. It seems to be one of those universal truths about parenting that at some point, like the shark in the photograph, you are going to step on a piece of Lego...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now