A big shift is about to happen on the internet after Google announced it is to ban third-party cookies in a new drive towards privacy with its Chrome browser.

On the face of it, this looks like a big win for consumers. Cookies are the little bits of software that live in your browser’s cache and tell advertisers what you do on the internet...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now