I was really hoping Elon Musk would call his futuristic new Cybertruck a bakkie. It would be true to his Pretoria roots. Instead his chief designer threw a steel ball against the supposedly shatterproof glass windows, which duly shattered. Who didn’t see that coming?

It prompted arguably the funniest on-stage comment by any tech boss at a grandiose industry launch event: "Oh my f***ing g*d."

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now