In the past two weeks your inbox will probably have been bombarded with e-mails requesting you to agree to new privacy rules about your personal data. It may be the first time you’ve seen the acronym GDPR (General Data Protection Regulation) but it won’t be the last. These EU regulations about how businesses handle personal data are a significant step in regaining control of our data and privacy. In the face of an unprecedented invasion of our privacy — highlighted by Cambridge Analytica harvesting 87m Facebook users’ data to manipulate the 2016 US presidental elections and the Brexit vote — the EU has emerged as an unlikely hero. EU functionaries in Brussels have often been accused of being small-minded bureaucrats for a range of seemingly pointless legislation, including on the curvature of a banana. The EU itself claims talk of its dislike for "bendy bananas" was "the myth to end all myths" and that "straight and bendy [bananas] are not banned by the EU" but, to maintain quality,...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.