TOBY SHAPSHAK: Baby business is booming
Tech is supposed to make parenting easier, but you still have to fight your way through the myriad choices
Luckily I was a technology journalist for 20 years before I had to make some of the hardest equipment decisions that a grown man will have to make in his life: which pram to buy for our new-born son. Having a child is hard enough without the myriad tech choices, with far-reaching consequences, you’re forced to make, as the technology revolution has had a profound impact on the baby care business. Like all naive fathers I began my research, but it wasn’t helped by the dazzling array of choices nor the lack of an easy way to compare apples with apples. About 20 years of decoding the complexity of the computer, the Internet, telecoms and mobile industries gives you the skills to discern the chaff from the wheat, but you still have to consume a lot of information. And there is a lot of it.The big-ticket kids’ items obviously begin with the pram, but one must include the car seat and its base, a baby monitor (and/or baby cam), a breast pump, a thermometer, a bottle steriliser and other n...
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