TOBY SHAPSHAK: How about them Apples?
Stung by criticism of neglect of its desktop market, the Mac maker is injecting life into its desktop computers
If you were expecting the traditional, "and one more thing" from Apple’s big announcements in the US this week, you would’ve been disappointed. Those days are gone. Under the tyrannical rule of Steve Jobs, suppliers and would-be leakers were terrified of the omertà imposed by the secretive co-founder, and leaks were not tolerated. This choke-hold has slowly loosened under the less maniacal Tim Cook. Apple, reeling from scorn of its lacklustre MacBook Pro update last year and harsh criticism about the lack of new high-end Mac desktops, took the unprecedented step of announcing updates to these seemingly neglected products. The Worldwide Developer Conference held each June is usually where Apple announces updates to its operating systems (OS), and where it may make the odd product announcement.Monday night’s big announcements were therefore expected. Cook and his team unveiled the new tvOS (with Amazon Prime Video); updates to the Apple Watch watchOS; a new version of the desktop macO...
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