SARIKA MODI: We need to talk about advertising
Besides diversity, there has to be a level of maturity and cultural understanding of SA’s historical narratives
17 September 2020 - 05:00
As the MD of a women-led pan-African marketing, PR and digital agency, I experienced the now notorious Clicks advert as a deeply personal insult which exposed a number of faultlines in our society.
First, let me tell you my context. At Triple Eight, women occupy all senior and middle management positions. This was deliberate — reflective of the fact that 80% of global consumer purchase decisions are made by women, and a belief that women should occupy more leadership positions. It happened through years of deliberate investment in mentoring and developing women into positions as decision-makers...
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