LETTER: Probe the telecoms industry further
Cellphone companies are laughing all the way to the bank as they prey on the uneducated masses
01 August 2019 - 05:00
I would love to know how brand values ("Embrace the Brand", Media & Advertising, July 18-24 (https://www.businesslive.co.za/redzone/news-insights/2019-07-18-sas-most-valuable-brands/)), are calculated, particularly in the case of cellphone companies. It surely cannot be from good service or a value-for-money offering, or sponsoring unsuccessful rugby teams.
A quick visit to the Vodacom complaints platform on Facebook reveals a raft of unhappy customers with a variety of complaints — far too many to list here...
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