The mouth-watering wins in competitions have encouraged me to suggest an approach to offering larger prizes for nonjackpot wins. I’m questioning the current marketing consensus of one huge win and only modest rewards down the scale. The popular belief is that if the top prize is large, it acts as an incentive to potential participants to buy a ticket. But what if Lotto were to try a scheme in which many entrants receive payouts, even if they don’t hit the jackpot? The idea came to me when I noticed a similar range of rewards in professional golf and tennis. The winner, deservedly, gets a few million dollars or so, but others are well rewarded right down the scale. It has been very successful and I see a parallel with Lotto. Malcolm Smith,Durban
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.